Kierstin Thorson

Thorson, Kierstin; Weng, Lupamg, Committed Participation or Flashes of Action? Mobilizing Public Attention to Climate on Twitter, 2011-2015

Climate advocacy organizations are increasingly using social media to mobilize the public and so put pressure on policy-makers. The authors' investigation found that relatively few people repeatedly used Twitter on climate issues, though a small group of organizations and individuals did so repeatedly. They therefore raise questions about maintaining political interest over time.